There are so many things to say about the stranglehold TikTok had over the culture this year. As our social, professional and entertainment lives collapsed into the same space, most of us split our time between staring at the screen of our computers and the screen of our phones. TikTok was the app that seemed to win the largest portion of our increasingly feeble attention spans. The app touts 50 million active daily users in the U.S..
TikToks, those 15 second snippets of online video content, have virtually taken over, appearing on Instagram, Twitter, and in family group chats (I watch about 20 TikToks a day and I don’t even have the app).